I.C. London, inspired by the famous old tale rhyme, is a lingerie boutique located in Laguna Beach, CA. They specialize in lingerie and sexy body wear.
Throughout the logo creation, I took inspiration from the texture of cotton: a soft, strong and stretchy material while playing with light and feminine vibes.
The brand is targeted towards those who enjoy simply yet chic style while obtaining comfort.
I.C. London Tag Branding
Underwear Branding
Cloth Sample
For textile designs, I was influenced by London while integrating the femininity of the brand - such as pinks, whites, and youthful vibes.
As an example, I created a feminine version of the British flag and created a textile design for an I.C. London underwear piece.
