Makai Hawaiian Tea is a fictional brand I created. ‘Makai’ means towards the ocean in Hawaiian dialect. The concept was driven from an urban influence with a semi-tropical flare on tea. That people within urban communities can enjoy a Hawaiian inspired beverage. The baseline is simple: urban with a natural twist.

For this project, I was inspired by architecture, Hawaiian culture, and the serene feeling that releases in our bodies when we drink tea. For the focal point of the brand identity, I digitally painted a woman in an urban setting whilst drinking her Makai tea and maintaining relaxation in the hustle and bustle of a concrete jungle.